<The> Neuro-Consumer Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Abingdon
Routledge
2020
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| Physical Description: | 321 s. |
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| ISBN: | 978-0-367-89590-7 978-1-003-01997-8 |