<The> Neuro-Consumer Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

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Main Author: Bayle-Tourtoulou, Anne-Sophie
Other Authors: Badoc, Michel
Format: Book
Language:English
Published: Abingdon Routledge 2020
Subjects:
neuroveda
neuromarketing
marketing
komunikácia marketingová
nástroje marketingové
správanie spotrebiteľa
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005 20240417073812.3
020 |a 978-0-367-89590-7 
020 |a 978-1-003-01997-8 
041 0 |a eng 
044 |a GB 
245 1 0 |a <The> Neuro-Consumer  |b Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain  |c Anne-Sophie Bayle-Tourtoulou, Michel Badoc 
264 1 |a Abingdon  |b Routledge  |c 2020 
300 |a 321 s. 
610 2 0 |a neuroveda 
610 2 0 |a neuromarketing 
610 2 0 |a marketing 
610 2 0 |a komunikácia marketingová 
610 2 0 |a nástroje marketingové 
610 2 0 |a správanie spotrebiteľa 
100 1 |a Bayle-Tourtoulou, Anne-Sophie 
700 1 |a Badoc, Michel 

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