The Dimensions of Justice in Service Marketing
Prehľad troch rozmerov spravodlivosti v marketingu služieb. Význam marketingu služieb. Štyri fázy teórie spravodlivosti.
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| Format: | Book Chapter |
| Language: | English |
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| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0281533 | ||
| 005 | 20240502083905.7 | ||
| 041 | 0 | |a eng | |
| 044 | |a HU | ||
| 245 | 1 | 0 | |a The Dimensions of Justice in Service Marketing |c Thomas Oliver Uitz |
| 520 | |a Prehľad troch rozmerov spravodlivosti v marketingu služieb. Význam marketingu služieb. Štyri fázy teórie spravodlivosti. | ||
| 610 | 2 | 0 | |a marketing služieb |
| 610 | 2 | 0 | |a spravodlivosť |
| 610 | 2 | 0 | |a riadenie vzťahov so zákazníkmi |
| 610 | 2 | 0 | |a podnikanie |
| 100 | 1 | |a Uitz, Thomas Oliver, 1981- | |