Trade Marketing, Category Management and Shopper Marketing Organizational Trends in Consumer Goods Marketing and Sales
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hamburg
WHU Publishing
2016
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0288209 | ||
| 005 | 20240416113826.9 | ||
| 020 | |a 978-3-7323-8010-7 | ||
| 020 | |a 978-3-7323-8011-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a DE | ||
| 245 | 1 | 0 | |a Trade Marketing, Category Management and Shopper Marketing |b Organizational Trends in Consumer Goods Marketing and Sales |c René Schmutzler |
| 264 | 1 | |a Hamburg |b WHU Publishing |c 2016 | |
| 300 | |a 231 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing nákupný |
| 610 | 2 | 0 | |a manažment kategórií |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a Schmutzler, René | |