The Importance and Effectiveness of Audio and Visual Aspects of Brands in Strategic Management
Cieľom tohto príspevku je identifikovať a analyzovať kognitívne a afektívne reakcie spotrebiteľov vo vzťahu k audiovizuálnym prvkom vybraných značiek. V prvej kapitole sme si teoreticky vysvetlili pojmy audio a vizuálny branding a ich základné prvky. Následne sme charakterizovali aj kognitívny afekt...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: The Importance and Effectiveness of Audio and Visual Aspects of Brands in Strategic Management
- Strategic Brand Management Lessons for Winning Brands in Globalized Markets
- Stratégie brand manažmentu ako nástroj budovania značky
- Brand choice prediction and buying behaviour
- Brand Management <An> Introduction through Storytelling
- The Cognitive and Affective Component of Young Consumers' Music Perception: An Introduction to Audio Marketing Research
- <The> Role of a brand in purchasing behavior of Generation X and senior customers: a study of various aspects of the impact of a brand