Empirical Research on the Impact of Consumer Reviews on Purchasing Behaviour: Insights for Strategic Marketing

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Bibliographic Details
Main Author:	Korčoková, Marína, 1970-
Other Authors:	Klepochová, Dagmar, 1968-, Žák, Štefan, 1971-
Format:	Book Chapter
Language:	English
Subjects:	správanie spotrebiteľa marketing strategický zákazníci
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