Innovations and Marketing Management of Family Businesses: Results of Empirical Study
Počas pandémie a hospodárskej krízy sú obchodné jednotky pod neustálym tlakom a čelia mnohým výzvam pri hľadaní riešení. Rodinné podniky tvoria významný segment podnikateľského sektora. Hospodárska súťaž a súčasná kríza nútia podniky nájsť riešenia pre udržateľné podnikanie. Rodinné podniky si postu...
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