Empirical Research on the Impact of Consumer Reviews on Purchasing Behaviour: Insights for Strategic Marketing
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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| LEADER | 00000naa$a2200000$$$4500 | ||
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| 001 | 0306304 | ||
| 005 | 20250121085237.0 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Empirical Research on the Impact of Consumer Reviews on Purchasing Behaviour: Insights for Strategic Marketing |c Marína Korčoková, Dagmar Klepochová, Štefan Žák |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a zákazníci |
| 100 | 1 | |a Korčoková, Marína, 1970- | |
| 700 | 1 | |a Klepochová, Dagmar, 1968- | |
| 700 | 1 | |a Žák, Štefan, 1971- | |