Examining Changes in Brand Preferences During Crisis: The Case of Ukraine
Skúmanie posunu v preferenciách spotrebiteľských značiek na Ukrajine v reakcii na prebiehajúcu rozsiahlu inváziu od roku 2022, konkrétne skúmanie zmeny z medzinárodných značiek na lokálne značky. Štúdia sa snaží posúdiť zmeny v postojoch spotrebiteľov k spoľahlivosti značky, vnímaniu kvality a ochot...
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