Immersive Marketing for Universities As a Tool to Promote Education Product
Táto štúdia skúma potenciál technológií imerzívneho marketingu na propagáciu vzdelávacích služieb. Analyzujeme výhody imerzívneho marketingu pre vnímanie značky, zapojenie zákazníkov a poznatky založené na dátach. Bibliometrická analýza odhaľuje súvislosť medzi imerzívnym marketingom a marketingovým...
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| Format: | Book Chapter |
| Language: | English |
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