The Adoption of Relationship Marketing in Rated Hotels: An Importance-Performance Analysis in Setif, Algeria
Na dnešnom vysoko konkurenčnom trhu ubytovacích a stravovacích služieb sa hotely čoraz viac zameriavajú na zvyšovanie spokojnosti hostí, aby si zabezpečili opakované návštevy a podporili dlhodobú lojalitu zákazníkov. Dosiahnutie tohto cieľa si vyžaduje komplexnú stratégiu. Marketing vzťahov sa stal...
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| Format: | Book Chapter |
| Language: | English |
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