Sustainability Influencers and Brands: Challenges and Opportunities in Marketing
Skúmanie vznikajúcej úlohy influencerov v oblasti udržateľnosti pri formovaní postojov a správania spotrebiteľov. Prehľad zdôrazňuje transformačný potenciál marketingu influencerov v oblasti udržateľnosti pre presadzovanie cieľov udržateľného rozvoja.
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