Sustainability Influencers and Brands: Challenges and Opportunities in Marketing
Skúmanie vznikajúcej úlohy influencerov v oblasti udržateľnosti pri formovaní postojov a správania spotrebiteľov. Prehľad zdôrazňuje transformačný potenciál marketingu influencerov v oblasti udržateľnosti pre presadzovanie cieľov udržateľného rozvoja.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Sustainability Influencers and Brands: Challenges and Opportunities in Marketing
- Influencer Marketing Taxonomy From a Brand Point of View
- The Climate-conscious Generation: The Influence of Sustainability Education and Influencers on Generation Z's Climate Responsibility
- Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities
- Who is Influencer and How to Choose the Right One to Improve Brand Reputation?
- Communicating Sustainable Brands through Storytelling
- Influencer Marketing für Unternehmen und Influencer
