The European Union Ecolabel as a Cross-Border Eco-Trustmark: Evidence from the Visegrad Countries
Spotrebitelia v krajinách Vyšehradskej štvorky (V4) sa čoraz častejšie stretávajú s environmentálnou značkou Európskej únie (EÚ) ako cezhraničnou ekologickou známkou dôvery na jednotnom trhu. Táto štúdia analyzuje, ako ju vnímajú a používajú. Cieľom je posúdiť povedomie o logu, dôveru v jeho environ...
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