Optimization of the Marketing Mix for Sustainable Building Materials: The Case of Wooden Buildings in the Czech Republic
Drevené budovy, najmä tie, ktoré sú postavené z piesčitohlinitých pôd, predstavujú významnú súčasť udržateľnej výstavby. Rastúci dopyt po ekologických a energeticky úsporných riešeniach zdôrazňuje dôležitosť dobre štruktúrovaného marketingového mixu. Článok sa zameriava na analýzu a optimalizáciu ma...
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| Format: | Book Chapter |
| Language: | English |
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