Contemporary marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
Dryden Press
1980
|
| Edition: | 6. ed. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c001018 | ||
| 005 | 20221207073421.6 | ||
| 020 | |a 0-03-022814-X | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Contemporary marketing |c Louis E. Boone, David L. Kurtz |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a New York |b Dryden Press |c 1980 | |
| 300 | |a 700 s. |e príl. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a výroba |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a rozdeľovanie |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a služby |
| 100 | 1 | |a Boone, Louis E. | |
| 700 | 1 | |a Kurtz, David L. | |