Marketing Contemporary Concepts and Practices

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Main Author: Schoell, William F.
Other Authors: Guiltinan, Joseph P., MacLemore Pritchett, Betty
Format: Book
Language:English
Published: Boston Allyn and Bacon 1992
Edition:5. ed.
Subjects:
marketing
teória a prax
koncepcie
manažment
trh
výrobky
rozdeľovanie
obchod
reklama
ceny
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