Modern Retailing Theory and Practice

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Main Author: Mason, J.Barry
Other Authors: Mayer, Morris L.
Format: Book
Language:English
Published: Homewood Irwin 1990
Edition:5. ed.
Subjects:
maloobchod
plánovanie strategické
stratégia podniková
marketing
DSS
konkurencia
spotrebitelia
správanie
plán finančný
štruktúra organizačná
plánovanie síl pracovných
tvorba cien
zásoby tovaru
distribúcia
komunikácia
reklama
služby
cesty odbytové
lokalizácia
manažment
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Modern retailing : Theory and practice / by Mayer, Morris L, Mason, J.Barry

Published 1990
Book
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Modern Retailing : Theory and Practice / by Mayer, Morris L, Mason, J.Barry

Published 1990
Book
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Modern Retailing Theory and Practice by Mason, J. Barry

Published 1987
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