Marketing Cases
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Boston
Houghton Mifflin Co.
1989
|
| Édition: | 4. ed. |
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c002583 | ||
| 005 | 20221206131449.3 | ||
| 020 | |a 0-395-49594-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing Cases |c Mary C. Gilly, William M. Pride, O.C. Ferrell |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Boston |b Houghton Mifflin Co. |c 1989 | |
| 300 | |a 417 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a firmy |
| 610 | 2 | 0 | |a USA |
| 610 | 2 | 0 | |a rozhodovanie |
| 100 | 1 | |a Gilly, Mary C. | |
| 700 | 1 | |a Pride, William M. | |
| 700 | 1 | |a Ferrell, O. C. | |