Managing Services Marketing Text and Readings
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
The Dryden Press
1989
|
| Edition: | 1. ed. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c004784 | ||
| 005 | 20221206131442.1 | ||
| 020 | |a 0-03-008147-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Managing Services Marketing |b Text and Readings |c John E.G. Bateson |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Chicago |b The Dryden Press |c 1989 | |
| 300 | |a 591 s. | ||
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a zisk |
| 610 | 2 | 0 | |a marketing mix |
| 100 | 1 | |a Bateson, John E.G. | |