Consumer Behavior and Marketing Strategy
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Homewood
Irwin
1990
|
| Édition: | 2. ed. |
| Sujets: | |
| Tags: |
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MARC
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|---|---|---|---|
| 001 | c006107 | ||
| 005 | 20221206122922.4 | ||
| 020 | |a 0-256-07961-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer Behavior and Marketing Strategy |c J. Paul Peter, Jerry C. Olson |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Homewood |b Irwin |c 1990 | |
| 300 | |a 608 s. | ||
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 100 | 1 | |a Peter, J. Paul | |
| 700 | 1 | |a Olson, Jerry C. | |