Introduction to Advertising and Promotion Management
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Homewood
Irwin
1990
|
| Edición: | 1. ed. |
| Materias: | |
| Etiquetas: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c006142 | ||
| 005 | 20221206122958.2 | ||
| 020 | |a 0-256-07972-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Introduction to Advertising and Promotion Management |c George E. Belch, Michael A. Belch |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Homewood |b Irwin |c 1990 | |
| 300 | |a 770 s. | ||
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a telekomunikácie |
| 610 | 2 | 0 | |a komunikácia |
| 100 | 1 | |a Belch, George E. | |
| 700 | 1 | |a Belch, Michael A. | |