Contemporary Advertising
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood
IRWIN
1992
|
| Edition: | 4. ed. |
| Subjects: | |
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MARC
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| 020 | |a 0-256-09196-X | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Contemporary Advertising |c Courtland L. Bovée, William F. Arens |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Homewood |b IRWIN |c 1992 | |
| 300 | |a 718 s. | ||
| 610 | 2 | 0 | |a reklama |
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| 610 | 2 | 0 | |a práca s verejnosťou |
| 100 | 1 | |a Bovée, Courtland L. | |
| 700 | 1 | |a Arens, William F. | |