Introduction to Advertising and Promotion <An> Integrated Marketing Communications Perspective
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge
Irwin
1993
|
| Edition: | 2. ed. |
| Subjects: | |
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|---|---|---|---|
| 001 | c014397 | ||
| 005 | 20221206074611.3 | ||
| 020 | |a 0-256-10516-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Introduction to Advertising and Promotion |b <An> Integrated Marketing Communications Perspective |c George E. Belch, Michael A. Belch |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Burr Ridge |b Irwin |c 1993 | |
| 300 | |a 836 s. | ||
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a inzercia |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a telekomunikácie |
| 100 | 1 | |a Belch, George E. | |
| 700 | 1 | |a Belch, Michael A. | |