Sales promotion essentials <the> 10 basic sales promotion techniques... and how to use them

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Main Author: Schultz, Don E.
Other Authors: Robinson, William A., Petrison, Lisa A.
Format: Book
Language:English
Published: Lincolnwood NTC Business Books 1994
Edition:2. ed.
Subjects:
propagácia
propagácia priama
propagácia skrytá
reklama
predaj
metódy propagačné
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020 |a 0-8442-3366-8 
041 0 |a eng 
044 |a US 
245 1 0 |a Sales promotion essentials  |b <the> 10 basic sales promotion techniques... and how to use them  |c Don E. Schultz, William A. Robinson, Lisa A. Petrison 
250 |a 2. ed. 
264 1 |a Lincolnwood  |b NTC Business Books  |c 1994 
300 |a 197 s. 
610 2 0 |a propagácia 
610 2 0 |a propagácia priama 
610 2 0 |a propagácia skrytá 
610 2 0 |a reklama 
610 2 0 |a predaj 
610 2 0 |a metódy propagačné 
100 1 |a Schultz, Don E. 
700 1 |a Robinson, William A. 
700 1 |a Petrison, Lisa A. 

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