Advertising Procedure
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs
Prentice Hall
1983
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| Edition: | 8. ed. |
| Series: | <The> Prentice-Hall Series in Marketing
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| Subjects: | |
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| Physical Description: | 636 s. |
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| ISBN: | 0-13-643213-1 |