Advertising Procedure
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs
Prentice Hall
1983
|
| Edition: | 8. ed. |
| Series: | <The> Prentice-Hall Series in Marketing
|
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c021646 | ||
| 005 | 20221207074405.0 | ||
| 020 | |a 0-13-643213-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Advertising Procedure |c Otto Kleppner, Thomas Russell, Glenn Verrill |
| 250 | |a 8. ed. | ||
| 264 | 1 | |a Englewood Cliffs |b Prentice Hall |c 1983 | |
| 300 | |a 636 s. | ||
| 490 | 1 | |a <The> Prentice-Hall Series in Marketing | |
| 830 | 0 | |a <The> Prentice-Hall Series in Marketing | |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a podpora podnikania |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a tvorba reklamy |
| 610 | 2 | 0 | |a prostriedky reklamné |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a výskum |
| 100 | 1 | |a Kleppner, Otto | |
| 700 | 1 | |a Russell, Thomas | |
| 700 | 1 | |a Verrill, Glenn | |