Marketing <A> Contemporary Introduction
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Santa Barbara
John Wiley and Sons
1977
|
| Edition: | 1. ed. |
| Series: | Wiley/Hamilton Series in Marketing
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c021655 | ||
| 005 | 20221207073838.2 | ||
| 020 | |a 0-471-68331-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing |b <A> Contemporary Introduction |c Robin Peterson |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Santa Barbara |b John Wiley and Sons |c 1977 | |
| 300 | |a 675 s. | ||
| 490 | 1 | |a Wiley/Hamilton Series in Marketing | |
| 830 | 0 | |a Wiley/Hamilton Series in Marketing | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a systémy informačné marketingové |
| 610 | 2 | 0 | |a marketing manažment |
| 100 | 1 | |a Peterson, Robin | |