Advertising and promotion management
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
MacGraw-Hill Book Company
1987
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| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c101086 | ||
| 005 | 20221123135032.7 | ||
| 020 | |a 0-07-053907-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Advertising and promotion management |c John R. Rossiter, Larry Percy |
| 264 | 1 | |a New York |b MacGraw-Hill Book Company |c 1987 | |
| 300 | |a 649 s. | ||
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a propagácia priama |
| 610 | 2 | 0 | |a propagácia skrytá |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a kreativita |
| 610 | 2 | 0 | |a stratégia marketingová |
| 100 | 1 | |a Rossiter, John R. | |
| 700 | 1 | |a Percy, Larry | |