Marketing concepts and strategies
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin Company
1991
|
| Edition: | 7. ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c101267 | ||
| 005 | 20221123101746.7 | ||
| 020 | |a 0-395-43358-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing |b concepts and strategies |c William M. Pride, O.C. Ferrell |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Boston |b Houghton Mifflin Company |c 1991 | |
| 300 | |a 124 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a maloobchod |
| 100 | 1 | |a Pride, William M. | |
| 700 | 1 | |a Ferrell, O. C. | |