Služby teória služieb
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
Ing. Miroslav Mračko
2002
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c132655 | ||
| 005 | 20221124095104.2 | ||
| 020 | |a 80-8057-452-9 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Služby |b teória služieb |c Alexander Mateides, Jaroslav Ďaďo |
| 264 | 1 | |a Bratislava |b Ing. Miroslav Mračko |c 2002 | |
| 300 | |a 750 s. | ||
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a nástroje marketingové |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a potreby |
| 610 | 2 | 0 | |a dopyt |
| 610 | 2 | 0 | |a ponuka |
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a kvalita |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a spokojnosť zákazníkov |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a analýza štatistická |
| 610 | 2 | 0 | |a modelovanie |
| 100 | 1 | |a Mateides, Alexander | |
| 700 | 1 | |a Ďaďo, Jaroslav | |