Marketing management Knowledge and skills: text, analysis, cases, plans
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood
Richard D.IRWIN
1989
|
| Edition: | 2. ed. |
| Online Access: | View in OPAC |
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| 100 | 1 | |a Peter, J. Paul | |
| 242 | 1 | 0 | |a Riadenie marketingu |y eng |
| 242 | 1 | 0 | |a Znalosti a prax |y eng |
| 245 | 1 | 0 | |a Marketing management |b Knowledge and skills: text, analysis, cases, plans |c J. Paul Peter, James H. Donnelly |
| 250 | |a 2. ed. | ||
| 260 | |a Homewood |b Richard D.IRWIN |c 1989 | ||
| 300 | |a XVI, 928 s. |b Lit., fot., tab., sch., reg. | ||
| 700 | 1 | |a Donnelly, James H. |c Jr. |4 aut | |
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