Promotional strategy : Managing the marketing communications process /
Salvato in:
| Autori principali: | , , |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Homewood :
IRWIN,
1991
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| Edizione: | 7.ed. |
| Soggetti: | |
| Tags: |
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| 100 | 1 | |a Engel, James F |4 aut | |
| 245 | 1 | |a Promotional strategy : |b Managing the marketing communications process / |c [aut.] Engel,James F.; Warshaw,Martin R.; Kinnear,Thomas R | |
| 250 | |a 7.ed. | ||
| 260 | |a Homewood : |b IRWIN, |c 1991 | ||
| 300 | |a 753 s | ||
| 650 | 7 | |a technika obchodu |2 stusub | |
| 650 | 7 | |a odbytové hospodárstvo |2 stusub | |
| 650 | 7 | |a psychológia predaja |2 stusub | |
| 650 | 7 | |a riadenie predaja |2 stusub | |
| 650 | 7 | |a riadenie odbytu |2 stusub | |
| 700 | 1 | |a Warshaw, Martin R |4 aut | |
| 700 | 1 | |a Kinnear, Thomas R |4 aut | |
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