<The> congruence of the sponsors' objectives with the sponsorship objectives understood by the sample of consumers
Zámery sponzorstva z pohľadu sponzora a z pohľadu spotrebiteľa. Sponzorstvo na Slovensku. Formulácia problému. Cieľ, materiály a metodológia. Výsledky a diskusia.
Uložené v:
| Hlavný autor: | |
|---|---|
| Médium: | Kapitola |
| Jazyk: | English |
| Predmet: | |
| Tagy: |
Žiadne tagy, Buďte prvý, kto otaguje tento záznam!
|
Podobné jednotky: <The> congruence of the sponsors' objectives with the sponsorship objectives understood by the sample of consumers
- Sponsorship effectivness and its impact on consumers' attitudes
- Sponsorship evaluation and its importance in company decisions
- Sponsorship as a communication tool of companies
- <The> Effectiveness of Sponsorship of Sports Club
- Strengthening Brand Awareness As a Determinant of Consumer Loyalty
- Sponsoring Unternehmen als Mäzene und Sponsoren