Factors affecting users’ satisfaction with online group buying: a social exchange theory approach

Faktorová analýza prevedená varimax rotačnou metódou. Modelovanie štrukturálnej rovnice. Analýza modelu, špecifikácia premenných a testovanie validity modelu (chí-kvadrát test).

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Hlavný autor:	Pawlasová, Pavlina
Médium:	Kapitola
Jazyk:	English
Predmet:	analýza faktorová nákup elektronický spokojnosť zákazníkov modelovanie
Tagy:	Pridať tag Žiadne tagy, Buďte prvý, kto otaguje tento záznam!

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