Revealing the corporation perspectives on identity, image, reputation, corporate branding and corporate-level marketing

Documenti analoghi

• Introductory Chapter: Brand Management as Part of Corporate Identity
  di: Pollák, František, 1985-
• Creating corporate reputations identity, image, and performance
  di: Dowling, Grahame
  Pubblicazione: (2009)
• Strategický manažment identity mesta: corporate identity alebo place branding?
  di: Jaššo, Matej
• Reputation management
  Pubblicazione: (2011)
• Úloha Corporate Image a jeho miesto v systéme Corporate Identity
  di: Šimorová, Lenka