Revealing the corporation perspectives on identity, image, reputation, corporate branding and corporate-level marketing
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Abingdon
Routledge
2003
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| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0223390 | ||
| 005 | 20240315121809.4 | ||
| 020 | |a 978-0-4152-8421-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Revealing the corporation |b perspectives on identity, image, reputation, corporate branding and corporate-level marketing |c <an> anthology selected and interpreted by John M. T. Balmer and Stephen A. Greyser |
| 264 | 1 | |a Abingdon |b Routledge |c 2003 | |
| 300 | |a xviii, 365 s. | ||
| 610 | 2 | 0 | |a identita podniková |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a budovanie značky |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a podnikanie |
| 700 | 1 | |a Balmer, John M. T. | |
| 700 | 1 | |a Greyser, Stephen A. | |