Introductory Chapter: Brand Management as Part of Corporate Identity
Predstavenie pojmov manažment značky a podniková identita. Teoretické definície.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buchkapitel |
| Sprache: | Englisch |
| Schlagworte: | |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|
Ähnliche Einträge: Introductory Chapter: Brand Management as Part of Corporate Identity
- Brand Management
- Revealing the corporation perspectives on identity, image, reputation, corporate branding and corporate-level marketing
- Strategický manažment identity mesta: corporate identity alebo place branding?
- Estonian Identity Construction Between Nation Branding and Building
- Designing Brand Identity A Comprehensive Guide to the World of Brands and Branding
- Knowledge and main factors of brand success