Introductory Chapter: Brand Management as Part of Corporate Identity
Predstavenie pojmov manažment značky a podniková identita. Teoretické definície.
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| Format: | Book Chapter |
| Language: | English |
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| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0288983 | ||
| 005 | 20240502083925.1 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Introductory Chapter: Brand Management as Part of Corporate Identity |c František Pollák |
| 520 | |a Predstavenie pojmov manažment značky a podniková identita. Teoretické definície. | ||
| 610 | 2 | 0 | |a manažment značky |
| 610 | 2 | 0 | |a budovanie značky |
| 610 | 2 | 0 | |a identita podniková |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia podniková |
| 100 | 1 | |a Pollák, František, 1985- | |