Strategic Brand Management Building, Measuring, and Managing Brand Equity
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Pearson
2020
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| Edition: | 5th Edition, Global Edition |
| Subjects: | |
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| Physical Description: | 621 s. |
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| ISBN: | 978-1-292-31496-9 |