Strategic Brand Management Building, Measuring, and Managing Brand Equity
Uložené v:
| Hlavný autor: | |
|---|---|
| Ďalší autori: | |
| Médium: | Kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
Harlow
Pearson
2020
|
| Vydanie: | 5th Edition, Global Edition |
| Predmet: | |
| Tagy: |
Žiadne tagy, Buďte prvý, kto otaguje tento záznam!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0312551 | ||
| 005 | 20251208103556.9 | ||
| 020 | |a 978-1-292-31496-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Strategic Brand Management |b Building, Measuring, and Managing Brand Equity |c Kevin Lane Keller, Vanitha Swaminathan |
| 250 | |a 5th Edition, Global Edition | ||
| 264 | 1 | |a Harlow |b Pearson |c 2020 | |
| 300 | |a 621 s. | ||
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a udržateľnosť |
| 100 | 1 | |a Keller, Kevin Lane | |
| 700 | 1 | |a Swaminathan, Vanitha | |