Strategic Marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood
Irwin
1982
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| Edition: | 1. ed. |
| Series: | <The> Irwin Series in Marketing
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| Subjects: | |
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| Physical Description: | 456 s. |
|---|---|
| ISBN: | 0-256-02645-9 |