Strategic Marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood
Irwin
1982
|
| Edition: | 1. ed. |
| Series: | <The> Irwin Series in Marketing
|
| Subjects: | |
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MARC
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| 020 | |a 0-256-02645-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Strategic Marketing |c David W. Cravens |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Homewood |b Irwin |c 1982 | |
| 300 | |a 456 s. | ||
| 490 | 1 | |a <The> Irwin Series in Marketing | |
| 830 | 0 | |a <The> Irwin Series in Marketing | |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a plánovanie podnikové |
| 610 | 2 | 0 | |a rozbory činnosti hospodárskej |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a plánovanie výroby |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a Cravens, David W. | |