Relationship Management in Service – What is Meant by Relationship Building, and What Significance Does it Have in the Luxury Hotel Industry
Na základe tézy, že budovanie vzťahov zostane základným faktorom úspechu v službách aj v budúcnosti, sú v tomto článku analyzované dve kľúčové otázky: Aké faktory charakterizujú budovanie vzťahu so zákazníkom alebo hosťom? A ako sa táto téma realizuje v praxi? Aby sme sa dostali k podstate týchto ot...
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