Who defines quality in service industries?
Koncepčný model akosti služieb zahrňujúci technické aspekty poskytovanej služby a interakciu dodávateľ/zákazník. Definujú a interpretujú sa kategórie pociťovanej akosti, faktickej akosti a očakávanej akosti. Problémy a úlohy vedenia pri zabezpečovaní akosti služieb.
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| Format: | Book Chapter |
| Language: | English |
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