Výzvy a trendy v customer relationship management
Nástup sociálnych medií a šírenie mobilných zariadení umožňujúce poskytovateľom CRM (Customer Relationship Management) upgradovať svoju ponuku o nové funkcie, ktoré uspokoja zákazníkov využívajúcich nové technológie.
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| Format: | Book Chapter |
| Language: | Slovak |
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